How User's marketing team took back control of its website

500+

Pages migrated

7 sites

1 single design system

6+

Languages translated

Supporting the transition from Sarbacane to User took more than a new showcase site. We had to rethink user journeys, organize multilingual content and prepare the migration with the marketing, web and SEO teams.

What we built for the
teams

01
Pages built to be reused

A design system and page templates for features, solutions and resources. A shared foundation to roll out content without rebuilding every page.

02
Getting the team working in the CMS before launch

The User team added its first content while the site was being built. Its feedback surfaced needs around fields, links and the content to display.

03
Preparing the switch with the right teams

Redirects, pre-launch checks and post-launch monitoring. We worked with the internal teams and SEO partners to prepare the transition to the new site.

They are the best placed
to tell you about it

Who better than Chloé, marketing director, and Gautier, developer, who lived the project from the inside, to tell you about it? No script, just their own words.

Chloé & Gautier talk about the User (ex-Sarbacane) redesign

Thanks to this website and Ouiflow's work, we have a site that is fully integrated into the Positive ecosystem. We successfully completed our SEO migration and now have a website that supports our ambitions for the years ahead.

Chloé Ouzilleau

Head of Marketing @Positive, Positive

The Ouiflow team behind this project

Fabien Manent
CEO / Project management
Baptiste Dayraut
UX/UI designer
Ewan Toutain
Webflow developer
Fabien-Jöel Da Costa
SEO, AEO / Project management
Emmanuel Bernabe
Webflow developer

Spend 30 minutes with an expert, not a salesperson.

We look at your site, your stack and your goals, then tell you what we would do, even if it's not with us. No sales pitch.