The 15 best fonts for your websites

Publié le 6 December 2023 - Mis à jour le 4 January 2024 - Écrit par Baptiste Dayraut

Here is our selection of the best fonts to give your website a modern, professional look. We picked them for their aesthetics, their readability and how well they adapt to different web design styles and needs. Whether you are a seasoned designer or a web enthusiast, choosing the right font goes a long way toward holding your audience's attention.

What are Safe Fonts and Web Fonts?

When you design a website, the font you choose affects the look of the site, but also how it works and how accessible it is. 2 notions come into play here, Safe Fonts and Web Fonts.

Safe Fonts, for reliability

Safe Fonts, or web-safe fonts, come preinstalled on most operating systems. Their main advantage is their high compatibility. Your text displays consistently across devices and browsers, whatever their settings or capabilities.

With a Safe Font, you reduce the risk of your text looking distorted or different from what you intended. You give users a reliable, consistent experience.

Web Fonts, for customization

Web Fonts are downloaded from the internet and used on a website. They are not limited to the fonts preinstalled on users' devices, which opens up many possibilities for design and customization. Services like Google Fonts or Adobe Fonts offer a wide range of free and paid Web Fonts.

Keep in mind that Web Fonts can slow down your site's loading time, and how they display depends on whether the user's device can download them.

Safe Fonts

1. Arial

Arial is known for its readability and simplicity.

It works for every type of text.

It is a sans-serif font.

Arial typeface specimen
Arial characters

2. Times New Roman

Times New Roman, a traditional typeface, is often used for formal content.

It suits academic and official texts.

It is a serif font.

Times New Roman typeface specimen
Times New Roman characters

3. Georgia

Georgia is known for its readability across devices.

It suits everyday text.

It is a serif font.

Georgia typeface specimen
Georgia characters

4. Verdana

Designed for screens, Verdana stays easy to read even at small sizes.

It suits body text.

It is a sans-serif font.

Verdana typeface specimen
Verdana characters

5. Baskerville

Baskerville works very well for content that needs a classic, serious feel.

It suits literary and editorial texts.

It is a serif font.

Baskerville typeface specimen
Baskerville characters

6. Roboto

Roboto offers excellent on-screen readability, which makes it a very good choice for both body text and headings.

It works for every type of text.

It is a sans-serif font.

Roboto typeface specimen
Roboto characters

7. Open Sans

Open Sans is valued for its neutrality and clarity, ideal for corporate or educational sites.

It suits everyday text.

It is a sans-serif font.

Open Sans typeface specimen
Open Sans characters

8. Lato

With its subtle curves, Lato adds a touch of warmth and friendliness.

It suits headings and advertising.

It is a sans-serif font.

Lato typeface specimen
Lato characters

Web Fonts

1. Ferryman

Ferryman reinvents classic blackletter script with a strong character, good readability and modern versatility.

It suits visual communication and brand identity.

It is a sans-serif font.

Ferryman typeface specimen
Ferryman characters

2. Glycerin

A modern geo-humanist typeface, Glycerin offers excellent readability and a bold character.

It suits versatile text, graphic design and brand identity.

It is a sans-serif font.

Glycerin typeface specimen
Glycerin characters

3. Raspberie 90s

Inspired by 90s retro design, Raspberie is ideal for a nostalgic look.

It suits graphic design, logotypes and packaging.

It is a serif font.

Raspberie typeface specimen
Raspberie characters

4. TT Travels Next

A radical display version of the well-known TT Travels family, it is ideal for bold designs.

It suits display use, headlines and brand identity.

It is a wide sans-serif font.

TT TravelNextFont typeface specimen
TT Travels Next characters

5. Brutalista

Inspired by brutalist architecture, the Brutalista font offers a clean style with plenty of character for all kinds of projects.

It suits graphic design and brand identity.

It is a sans-serif font.

Brutalista typeface specimen
Brutalista characters

6. Marcovaldo

Marcovaldo blends historical elegance with modern innovation, perfect for eye-catching display use.

It suits display use and headlines.

It is a condensed serif font.

Marcovaldo typeface specimen
Marcovaldo characters

7. Fifty Fifty

Fifty Fifty features soft curves and beautiful ligatures that bring lightness and elegance to your projects.

It suits editorial design, monograms and logotypes.

It is a serif font.

Fifty Fifty typeface specimen
Fifty Fifty characters

How to choose the best font for your website

Every font has its own character and can change the look of your site. Successful web design rests on a balance between aesthetics, readability and compatibility. Test these fonts in different contexts to find the one that fits your project best. Enjoy the process.

[FAQ]

The questions we get asked before signing

‍

Are your resources free?

Yes. Articles, videos, ebooks and our tool selection are freely available.

Some ebooks simply ask for your email address so we can send them to you.

Can you help us set up a tool featured here?

Yes, as part of a project or the weFlow retainer. We can set up things like these.

  • Integrations.
  • Automations.
  • Tracking.
  • New features.

Tell us what you want to do, and we'll tell you if there's a simpler way. Contact us.

Can we suggest a topic for an article or video?

Yes, and that's often how our best content starts.

Send us your question through the contact page. If it's relevant to other marketing teams, we'll answer it in an article or a video.

How does Ouiflow's free audit work?

You share your site's address and you get the audit within 7 days. It covers 5 topics.

  • The technical health of the site.
  • Your current rankings.
  • High-potential pages.
  • Blocking errors.
  • Your visibility in AI engines.

The team reviews and comments on it, with a list of concrete priorities. It's free and with no commitment. Request your audit.

Spend 30 minutes with an expert, not a salesperson.

We look at your site, your stack and your goals, then tell you what we would do, even if it's not with us. No sales pitch.