Introduction
You want to build a website and have not yet decided which CMS to use? WordPress, Webflow, Wix, Squarespace, there is no shortage of options online.
We are not going to compare the different CMSs with each other. We would probably not be objective enough.
Instead, we will walk you through the benefits of Webflow, explain why we chose to work 100% on Webflow and, above all, why it is worthwhile for you.
The 5 benefits of Webflow in 2023
1. A 100% custom website
Are you convinced that your business is unique? In that case, a template that looks very close to your competitors' sites will not help you.
Your website reflects your business. With a custom website, it matches your visual identity and the image you want your business to project. Your brand stands out more easily and you become instantly recognizable to users, and therefore to your customers.
With Webflow, you can build a fully custom website and stand out from the competition.
2. Stay in control of your website
Webflow is designed for the end user, the person who keeps the site running day to day. This is what sets it apart from WordPress, often seen as overly complex.
Webflow has developed a very intuitive editing mode that makes it easy to update your website's content. You no longer need costly back-and-forth with a contractor to change a piece of text or an image.
With Webflow, you keep full control of your website and can make changes in a few minutes.
3. A light, fast website
Today, every second counts. Webflow lets you optimize your website's loading time.
A website whose pages take more than 3 seconds to load loses over half of its visitors before loading is complete. The problem is even more costly when your visitors come from paid sources such as Google Ads or Facebook Ads.
With Webflow, we build landing pages that achieve above-average results for landing pages.
4. A highly secure website
Unlike WordPress, Webflow is much less exposed to bugs and crashes thanks to the technology it uses. Webflow does not rely on a system of plugins that need regular updates. This helps avoid creating security vulnerabilities.
Webflow also generates an SSL certificate (Secure Sockets Layer) directly on your site.
You get peace of mind and no longer waste time or money on hundreds of updates.
5. A website that ranks well (SEO friendly)
At Ouiflow, we say it often. Having a beautiful website is good. Having a beautiful website that lets users find you is better.
Search Engine Optimization (SEO), or organic search, places your website on the first pages of search engines. Nobody goes all the way to page 18 of Google's results to find information.
Webflow is optimized to improve the organic ranking of your website.
To illustrate this, the charts below show how the different CMSs perform.
They cover the Core Web Vitals, "a set of signals that help assess how user-friendly a web page is. These vital signs are page quality signals that contribute to a good user experience."
"Core Web Vitals cover elements such as page loading time, responsiveness and the visual stability of content. They also explore labeling search results with symbols to show whether pages have good or poor scores." This definition comes from an article by SoleilDigital.
On mobile, Webflow is well ahead of its competitors, with 53.48% of sites passing the Core Web Vitals, compared with 30.38% for WordPress.
The pattern is the same on desktop. Webflow is well ahead of its competitors, with 59.66% of sites passing the Core Web Vitals, compared with 29.72% for WordPress.
Conclusion
Webflow has many advantages over other CMSs.
To make up your own mind, take a look at our latest projects built with Webflow.