Why convert your WordPress site to Webflow
Converting your WordPress site to Webflow, or switching platforms in general, can seem complicated. Whatever your reasons for moving from WordPress (or Wix, or another CMS) to Webflow, the result will live up to your expectations. This CMS lets you launch and manage all kinds of feature-rich web projects.
Once the migration is decided, our clients often realize they could have avoided many problems much earlier.
6 reasons to choose Webflow over WordPress, Wix or Joomla
Each one shows why converting your website to Webflow is worth it.
1. Webflow needs few or no plugins, so your site is faster
Plugins cover almost every need, for example these:
- creating a contact form
- optimizing your site's SEO
- adding live chat
The problem is that each plugin adds JavaScript code. The more you install, the heavier and slower your site gets.
Webflow is built for loading speed. Everything built in Webflow is written in clean HTML, CSS and JavaScript. The resulting site is much lighter and faster.
2. Webflow makes your site more secure
Plugins also create a security problem, because they constantly need updating. They are one of the main causes of crashes and breaches on a website. If one of them is outdated or faulty, hackers can use it as a way in to extract your site's data.
So you have to keep a close eye on your WordPress site's maintenance. The more plugins you have, the more time updates take. And if you neglect them, the risk of attack goes up.
All this maintenance takes time, which is a real cost to factor into your choice of CMS.
Webflow, for its part, works without plugins. Almost everything is built natively into your site, which avoids opening security gaps. Webflow also provides an SSL certificate that enables the padlock and the "https" protocol, for a secure connection between the server and the browser.
3. Webflow lets you stay in control of your website
No more back-and-forth with your webmaster to change 2 lines of text and 1 image. Webflow lets you update your site in a few minutes.
We used WordPress for a long time for our own sites and our clients'. We saw a strong dependence on outside providers. That dependence often discourages site owners from trying new things, like a new design, a new landing page or a new sign-up flow. The reason is simple. It all feels complicated and risky to them.
With Webflow, these barriers disappear and your site evolves at the pace of your business.
4. Webflow is optimized for organic search
Slow pages rank poorly in the organic results of Google and other search engines. Your visitors need to reach your content quickly, because a 1-second delay in loading means a 7% drop in conversion rate.
Optimized, fast pages are much more likely to be indexed by search engines.
Webflow also generates very clean code. Search engine crawlers can easily analyze your site, understand its content and rank indexed pages accordingly. That is not the case with every website builder, WordPress for example.
Another plus for organic search is that Webflow handles meta titles, meta descriptions, image alt text and URL structure natively.
Google Analytics and Search Console are easy to integrate, and the XML sitemap can be generated automatically.
With Webflow, you give your site every chance of SEO success.
5. Webflow lets you build a 100% custom website
Most agencies working with WordPress start from a template and adapt it to your company's colors. This practice limits your site's design and customization options.
With Webflow, the design can be 100% custom. You no longer share the same template as every company in your industry. You build a site that matches exactly the image you want to project online.
6. Webflow offers high-performance built-in hosting
Webflow designed its hosting to be very fast. Uptime is 99.99% and you never have anything to update on the server side.
Hosting runs on the infrastructure of major cloud providers like Amazon CloudFront and Fastly, with a built-in content delivery network (CDN). This makes a real difference to your site's performance. It is all included and available right away, at no extra cost.
Conclusion
Your site's success obviously does not depend on the CMS alone. Still, it pays to know what sets each CMS apart and what it can bring to your site.
The right CMS is the one that meets your goals, whatever its number of users (WordPress powers about 40% of websites). This is often where Webflow makes the difference. Converting your site from one platform to another can feel heavy and risky at first. It is often a choice that pays off in the results of your new Webflow site.